Reveal

‘Reveal’ is a packaging design project that investigates how cultural values shape the communication of everyday products across diverse contexts. Focusing on the iconic Korean snack, Choco Pie, the project explores its evolution from a simple confectionery to a profound carrier of social meaning, such as ‘Jeong’ (情/Affection). While successfully reinterpreted in Asian markets like Japan and China, this project proposes a new visual and emotional narrative tailored specifically for the UK market.