Recipe of Creativity

Reimagining a 1920s mansion block in Chelsea as a ‘living archive’, our team developed ‘Recipe of Creativity’. This project challenges the visually dominant format of traditional exhibitions by introducing scent as a primary interpretive layer. Inspired by sensory curation at the V&A, we assigned specific scents to the Atterbury Flat’s rooms to encourage a slower, more personal audience engagement during the London Design Festival 2026.